Thursday, 14 July 2016

Essay prep- 01

Question 1- Discuss the effect of culture and sub-culture on influential Graphic Designers and Animators.

* Question 2- In what ways are the prequel/sequel influenced by contemporary Graphic Design and Animation practices?

Queston 3- Brand vs Anti-Brand- How have Graphic Designers and Animators worked with/against brands, and to what effect?

1- Design experience: Role of Design+Designers
   - Start- Abstract
   - Middle- Explore points, balanced debate, mulltiple viewpoints
   - End- Conclusion

Sub-cultures- when people take a certain idea/product and take it in a different direction,
         - e.g. leggings- intended for thermal purposes for workmen, appropriated and dyed for fashion purposes,
- these sub-cultures can be adapted/reappropriated by designers, then applied to specific products, fashion, packing etc
- as a result, some words remain that used to have different meanings/contexts
         - e.g. Hoover used to be the leading brand, now a general term for a vacuum cleaner, Google is a company/search engine, now considered a verb as well,

* 2- Nostalgia plays a part in graphic design (e.g. vintage art)
- methods and techniques in graphic design and animation have been developed aesthetically/in attitude, often alongside each other,
- originality/freshness is subject for design, some things ridiculed for not being original,
- focus is on content as well as package- original intent

3- Coding and de-coding the attributes of an image
- anti-corporate activism- research and relate to contemporary society,
- Anonymous- rejecting the status quo and rejecting capitalism/injustice
   -  e.g. Anonymous- https://en.wikipedia.org/wiki/Anonymous_(group)


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